ek77 Privacy Policy – How We Protect Your Data

1Introduction

ek77.plus ("ek77", "we", "us") is committed to protecting the privacy of every person who uses our platform. This Privacy Policy explains how we collect, use, store and protect personal information in connection with your use of ek77.plus — including your account, PKR deposit and withdrawal activity, sports betting and casino play.

This policy should be read alongside our Terms and Conditions and our Responsible Gaming guidelines. Together, these documents form the framework for how ek77 operates and how we treat our users.

If you have questions about anything in this policy that are not answered by reading it fully, please reach out to our support team using the contact details in the footer of this page. We are happy to clarify.

2What We Collect

ek77 collects personal information in two categories: information you provide directly, and information generated automatically by your use of the platform.

Information you provide directly:

• Full name and date of birth (required for age verification — you must be 18 or over)
• Email address and mobile number
• Identity documents submitted during the verification process (such as CNIC or passport details)
• PKR payment details — including your JazzCash or Easypaisa mobile wallet number, and bank account information provided for withdrawals
• Any communications you send to our support team

Information generated automatically:

• IP address and approximate geographic location
• Device type, browser version and operating system
• Pages visited on ek77.plus, time spent on each page and navigation path
• Betting and gaming activity — including game types played, bet amounts in PKR, win/loss records and session duration
• Cookie and session identifiers (see Section 7 for details)

3How We Collect It

Personal data is collected through the following means:

• Registration: When you create your ek77 account, you provide your name, date of birth, email address and contact number directly.
• Identity verification: When you submit documents to verify your identity, those documents and the information they contain are collected and stored securely.
• Deposits and withdrawals: When you make a PKR deposit via JazzCash, Easypaisa, Raast or bank transfer, or request a withdrawal, payment information is collected at the point of transaction.
• Platform usage: Your activity on ek77.plus — including pages visited, games played and bets placed — is recorded automatically through standard web and application logging technologies.
• Cookies and similar technologies: ek77 uses cookies and session tokens to keep you logged in, remember your preferences and analyse how our platform is used. See Section 7 for full details.
• Support communications: If you contact our support team by email or live chat, the content of those communications is collected and stored so we can resolve your query and maintain a record of the interaction.

4How We Use Your Data

ek77 uses the personal information we collect for the following purposes:

ek77 does not use your personal data for automated profiling that produces legal or similarly significant effects without human review.

5Sharing & Disclosure

ek77 does not sell your personal data. We share personal information only in the limited circumstances described below:

• Payment providers: Your PKR payment details are shared with the relevant payment processor — JazzCash, Easypaisa, Raast or your bank — only to the extent necessary to complete your transaction. These providers operate under their own privacy policies and security standards.
• Identity verification services: Where third-party verification tools are used to confirm your identity, your submitted documents may be processed by that service provider. They are permitted to use your data only for identity verification purposes.
• Technology and hosting providers: ek77 uses third-party infrastructure and technology services to operate the platform. These providers act as data processors and may have access to personal data as part of providing their services. They are contractually bound to handle your data securely and only as instructed by ek77.
• Legal and regulatory requirements: ek77 may disclose personal information where required to do so by applicable law, court order or in response to a legitimate request from a law enforcement authority. We will inform you of such disclosure where legally permitted to do so.
• Fraud prevention: Where we identify or suspect fraudulent activity, relevant information may be shared with payment processors, financial institutions or law enforcement agencies to protect the integrity of the platform and the interests of legitimate users.

6Payments & PKR Transaction Data

Given that all financial activity on ek77 is conducted in Pakistani Rupees, the security of your PKR transaction data is a high priority. The following applies specifically to payment information:

• ek77 does not store full payment card numbers on our servers. Card transactions are tokenised by the payment processor before any data reaches ek77 systems.
• JazzCash and Easypaisa wallet numbers are stored in encrypted form and are accessible only to authorised personnel involved in processing your transactions.
• Your complete deposit and withdrawal history in PKR is stored on ek77 systems for account management, dispute resolution and compliance purposes.
• Bank account details submitted for withdrawal purposes are stored securely and used only to process your withdrawal requests.
• ek77 will never ask you to provide your full mobile banking PIN, JazzCash mPIN or Easypaisa PIN. If you receive any communication requesting this, it did not come from ek77 — please contact our support team immediately.

7Cookies & Tracking

ek77 uses cookies and similar tracking technologies to operate the platform effectively and improve your experience. Here is a breakdown of the types of cookies we use:

• Essential cookies: Required for the platform to function. These include session tokens that keep you logged in and security cookies that help prevent unauthorised access. These cannot be disabled without affecting platform functionality.
• Functional cookies: Remember your preferences — such as language settings and display options — so you do not have to reconfigure them every time you visit.
• Analytics cookies: Help us understand how users navigate ek77.plus — which pages are visited most, where users drop off and how long sessions last. This data is used in aggregate to improve the platform and is not linked to your personal identity.
• Security cookies: Used for fraud detection and to identify unusual login patterns or suspicious activity on your account.

You can manage cookie preferences through your browser settings. Disabling essential cookies will affect platform functionality — for example, you may not be able to stay logged in between pages. Analytics and functional cookies can generally be disabled without impacting core platform features.

8Data Retention

ek77 retains personal data for as long as your account is active and for a defined period after account closure. The retention periods below reflect our operational, legal and fraud prevention requirements:

• Account and identity data: Retained for the lifetime of your account and for a minimum period after closure to fulfil legal obligations and handle post-closure disputes.
• PKR transaction records: Deposit and withdrawal history is retained in accordance with standard financial record-keeping requirements.
• Betting and gaming activity: Game and betting records are retained for the period necessary to resolve disputes, respond to responsible gaming queries and meet any applicable reporting requirements.
• Support communications: Retained for a period sufficient to manage any follow-up queries or escalations related to the original communication.
• Usage and analytics data: Aggregated, anonymised analytics data may be retained indefinitely for platform improvement purposes. Individual-level usage data is retained for a shorter defined period.

When data is no longer required for any of the above purposes, it is securely deleted or anonymised.

9Security Measures

ek77 takes the security of your personal data seriously and has implemented appropriate technical and organisational measures to protect it. These include:

• TLS encryption for all data in transit between your device and ek77 servers
• Encryption of sensitive data fields — including payment details and identity documents — at rest
• Access controls that restrict personal data access to authorised personnel only, on a need-to-know basis
• Regular security assessments and monitoring for unusual access patterns
• Secure password hashing — ek77 does not store your account password in plain text

While ek77 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You play an important role in keeping your account secure — use a strong, unique password for your ek77 account and never share your login credentials with anyone.

10Your Rights

You have the following rights in relation to the personal data ek77 holds about you. To exercise any of these rights, contact our support team using the details in the footer of this page.

11Minors & Under-18 Users

ek77.plus is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that a minor in your household has registered on ek77.plus or provided personal information to us, please contact our support team immediately.

Upon receiving such a notification, ek77 will investigate, suspend the account in question and delete any personal data associated with a confirmed under-18 user as quickly as reasonably possible. Any PKR deposits or winnings associated with an under-18 account will be handled in accordance with our Terms and Conditions.

We strongly encourage parents and guardians to use parental control software to prevent minors from accessing online gaming and betting platforms, including ek77.plus.

12Policy Changes

ek77 reserves the right to update this Privacy Policy at any time. When we make changes, the "Last Updated" date at the top of this page will be revised. For material changes — meaning changes that significantly affect how we use your personal data — we will make reasonable efforts to notify registered users via their registered contact details before the changes come into effect.

Continued use of ek77.plus after a Privacy Policy update constitutes your acceptance of the revised policy. If you disagree with any update, you should stop using the platform and contact our support team to discuss your options, including account closure.

13Contact Us

If you have any questions about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern, please contact the ek77 support team. Our contact email is shown in the footer of every page on ek77.plus.

When contacting us about a data-related request, please include your registered username and a clear description of your request. This helps us locate your records and respond as promptly as possible. We take all privacy queries seriously and will provide a substantive response within a reasonable timeframe.